If you have been in business long, you know there are numerous merchant account providers you can choose for your business. The staggering number of options you have can make the decision difficult. How do you know which merchant account provider is right for your business? How can you find a merchant account provider you can trust?
Your first consideration for your merchant account provider may be your bank. After all, you have a relationship with that bank already, so why should you not consider them for your credit card processing needs? The fact is, if you use a website in your business, a bank is going to hold you back, because most banks are not adept at e-commerce processing. You are better off looking for a merchant account provider that is already Internet based.
When researching your different merchant account options, check with the Better Business Bureau, and get the report on the company you are considering. Stay away from any provider with many complaints filed against their company. If the company is not a member of the BBB, move on to your next choice.
Your Merchant Account Provider Specialist
A merchant account provider with nothing to hide will offer you a money back guarantee, if you are not satisfied with their service. If you are not offered this guarantee, look for a new company to do business with. Another good way to judge the quality of a potential provider is through their customer feedback. Look for consumer review sites and research the replies about the company you are looking into. Be leery of any testimonials provided directly from the company's own site, as they are going to be biased.
As with anything else you purchase for your business, thoroughly research the cost! This means you need to carefully read the fees that the merchant account provider lists. There will be fees, but they should be reasonable and competitive. Remember, the merchant account provider has to make money, and they do so through the fees. Usually, the fees are a percentage of each sale. If you find a provider with exceptionally low percentages, be careful! Chances are there are hidden fees, such as programming fees and annual service fees, that make up the difference in price.
Finally, look into the customer service that the company offers. Remember, with an online business, your customers are going to be accessing your site at all hours of the day. You need the ability to contact customer service no matter what time it is. Look for a merchant account provider that has twenty-four hour a day service and support phone numbers. You do not want to lose a sale because your customer could not pay for their purchases! With the right merchant account provider, you will be able to keep accepting money no matter what the hour!