Customer gift cards are becoming increasingly popular and for good reason. A customer gift card permits a business with a credit card merchant account to offer the convenience of pre-paid credit cards to use as payment of future purchases at the merchant's place of business. Identical in size and material to that of the standard credit card, consumers will often purchase gift cards for themselves or as a gift for others from a merchant they frequently buy from or from a business that the recipient would enjoy purchasing from.
For those businesses that have already established a credit card merchant account, adding gift cards to their inventory is easy. The majority of credit card merchant account providers now offer gift card or loyalty card programs to their merchants. Credit card gift cards can often be ordered with your company logo displayed prominently or with your choice of available and visually appealing designs. The cards themselves are relatively inexpensive and do not require much space to inventory. However, the benefits of this offering can be tremendous.
Setting up a credit card merchant account to accept credit cards as a method of payment is the first step towards increased business and profits. Expanding the use of a credit card merchant account to include gift cards will open the door to an increased revenue stream that is convenient and appreciated by consumers and merchants alike.
Consumers appreciate this gift card option for several reasons. Purchasing a gift card helps the consumer stay within their own budgetary guidelines by spending only their predetermined dollar amount for a gift, as opposed to being tempted by more expensive gifts they might see, but had not accounted for in their budget. Gift cards also make gift giving a little easier for those who are unsure of what to purchase for the recipient, but are aware of the types of businesses the recipient frequently visits. In addition, the merchant with a credit card merchant account that provides gift cards is also offering a convenient gift to keep on hand as a gift for a not yet determined recipient or occasion.
However, not all gift card or loyalty card programs are the same. Some offer gift cards that can only be used at one particular establishment, while others can be used at ATM machines to receive cash and can be used anywhere that typically accepts MasterCard and Visa. The details of the gift card or loyalty card programs available through a specific credit card merchant account provider can be easily verified with the provider.